Have You Been Hit by a Google Penguin or Panda Update?
If you are unsure if you were hit by Penguin or Panda, we strongly suggest reviewing your analytics for Google organic traffic over time; if a major drop in traffic occurs, get a close up of that date, and see if it aligns with any of the Google Penguin updates or Google Panda updates listed below. If you received an unnatural links or artificial links notice from Google that they have detected that some of your site's pages may be using techniques that are outside Google's Webmaster Guidelines, we recommend a Penguin Analysis to help identify the unnatural links pointing to your site.
Original Penguin Update April 24th, 2012
Penguin 1.1 Update May 25, 2012
If you have been affected by The Google Penguin Update, you can see a dip in your Google organic traffic on one of the dates listed above.
The causes of Penguin are almost always related to your backlinks. To be fixed, your backlinks must be recorded, organized, analyzed, and a plan of action must be made to "fix" as many of the site's issues that could be causing the Google Penguin update to lower your rankings.
Our SEO team will carefully analyze your backlinks using data extracted from SEO Moz's Open Site Explorer, Majestic's Index, and Ahrefs's index. We have the full API for all three of these sources, and combine the information to generate the most comprehensive list of backlinks.
We then analyze several aspects of those links including:
From there we look for patterns, networks, and neighborhoods. We identify blog links, forum links, article links, paid links, partner links, scraper links, natural links, unnatural links and every other type of link that your site may have. For each type of backlink we show an example with notes, with the goal of identifying the "problem links" which may cause your site to be affected by the Google Penguin Update.
We then formulate the links which we feel should be removed. We also understand that some links (i.e. bulk links) are going to be harder to have removed, and many may be impossible to remove. Some links may be moved to other pages, and some link text may also be able to be changed, and some links should be actively removed.
We understand that removing backlinks means that your site may not rank as high as it once did for the short tail phrases. The solution to that lies in better optimizing your current pages; making sure you're taking advantage of all the pages/phrases your competitors are targeting, and only adding new pages that are of a high enough quality to earn trusted backlinks. To address these opportunities, we will provide you with an On-Page Optimization Report and Competitor Report, free of charge; so that you can get a jump on content-related action items that will help the site to achieve more traffic.
The solution almost always involves working with three major areas:
To help identify the areas that need to be addressed, our SEO reporting team runs and analyzes several different detailed reports on your website. We then, based on our knowledge and experience, provide you with a list of action items that we recommend you complete.
As a full service Internet marketing company, we are proud to provide our clients with the information, resources, and professional services needed to improve their website traffic. Our knowledgeable staff is ready to help you implement any recommended changes. Please contact us today for a custom SEO services quote.
Panda is a complicated update with many different facets to be explored and analyzed. By running and extensively analyzing multiple reports, and then thinking like Google, we are able to generate many possible solutions and implement these solutions to send better signals to Google. After solutions have been implemented, your site can be reanalyzed. Please bear in mind that filing a reinclusion request or a reconsideration request will not have any effect on the Panda "penalty."
Getting out of Panda is not easy. The scary thing is that a full year after Panda started, only 13% of the sites recovered and this is from a poll of SEO's who "know the game"!
This is not something to be taken lightly and is not something that you're just going to fix with a few simple things (most likely). This is a matter of finding the "cancers" of your website content and fixing it or cutting it out. It's a matter of making sure that your visitors that come from Google have a great user experience.
Our Panda recovery rate is much higher than the industry standard, and we have several clients who have not only recovered, but are at record traffic levels. The nice thing about all our tips is that the more you can implement, the better your site will be for users, engines, and conversions.